For over 100 years, Ford has been making trucks America loves - trucks that exemplify the American work ethic. Ford truck owners demand and expect the power, toughness and hauling capacity needed to get the job done right and Ford delivers.
Ford's F-Series may be America's best-selling vehicle, but one-size-fits-all does not apply to today's truck buyer. From the Texas rancher to the general contractor in Florida, F-150 customers have different needs and tastes. In response, Ford engineers designed a truck that offers more choice for buyers, enabling the F-150 to meet the widest range of customer needs and wants - all delivered with quality.
Further building on the solid foundation of the new F-150, Ford delivers the all-new 2010 F-150 SVT Raptor, a purpose-built, high-performance off-road truck versatile enough to take on the most challenging desert adventures as well as the everyday commute.
Is Ford about to power-up its all-new 6.7-liter Power Stroke V-8 diesel engine in response to GM's recent announcement of best-in-class power ratings for its 6.6-liter Duramax V-8 diesel? Sources say we could see Ford do exactly that within the next year.
In February, Ford announced the 6.7-liter Power Stroke V-8 for its 2011 Ford F-Series Super Duty will pound out 390 horsepower and 735 pounds-feet of torque; earlier this month, GM announced that its 6.6-liter Duramax V-8 diesel for the 2011 Chevrolet Silverado and GMC Sierra HD pickups will make 397 hp and 765 pounds-feet of torque.
According to our sources, Ford isn't about to settle for second place.
The 6.7-liter PSD is a clean-sheet design with lots of headroom for higher power settings, while the 6.6-liter Duramax is based on a legacy architecture that's right at the limit of its performance envelope.
Bragging rights in the heavy-duty segment are critical because almost every truck is used for towing and hauling on a regular basis. More power can mean greater confidence in moving big loads.
How high might the 6.7-liter V-8 jump to? We're told to more than 400 hp and over 775 pounds-feet of torque. The difficulty is striking the right balance between any power increase with fuel economy and emissions regulations.
The 2011 Ford F-Series Super Duty is expected to go on sale in April with the power ratings already announced. If a power jump does occur in the next year, early buyers might not miss out. We're told that it may only require a reflash of the software in the 6.7-liter's engine control unit.
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