For over 100 years, Ford has been making trucks America loves - trucks that exemplify the American work ethic. Ford truck owners demand and expect the power, toughness and hauling capacity needed to get the job done right and Ford delivers.
Ford's F-Series may be America's best-selling vehicle, but one-size-fits-all does not apply to today's truck buyer. From the Texas rancher to the general contractor in Florida, F-150 customers have different needs and tastes. In response, Ford engineers designed a truck that offers more choice for buyers, enabling the F-150 to meet the widest range of customer needs and wants - all delivered with quality.
Further building on the solid foundation of the new F-150, Ford delivers the all-new 2010 F-150 SVT Raptor, a purpose-built, high-performance off-road truck versatile enough to take on the most challenging desert adventures as well as the everyday commute.
Mike Rowe Introduces the New 2011 Ford Super Duty Powertrain